Take full advantage of every visit to our restaurants – Selland’s Market-Café (all locations except for Selland’s at the Golden 1 center), OBO’ Italian Table & Bar, Ella Dining Room and Bar, and The Kitchen Restaurant.

Register your Friend of the Family rewards account online and start earning points with each visit towards food, gifts, and gift cards or rewards dollars.

YOU MUST HAVE A REGISTERED FRIEND OF THE FAMILY REWARDS ACCOUNT
TO EARN POINTS AND REDEEM REWARDS.

How do I redeem my points and for what?
Rewards for redemption can be viewed in the “Friend of the Family Rewards” section on this page (see above). Points can be redeemed in-store at the register or when placing an order online.

How does the Friend of the Family Rewards Program work and how do I accrue points?
Earn one point for each dollar spent at any of our Selland’s Market-Café locations (except for Selland’s at the Golden 1 Center Center), OBO’ Italian Table & Bar, Ella Dining Room and Bar, or The Kitchen Restaurant by giving your registered phone number, placing an online order with your login credentials when you registered your Rewards account, or by presenting a registered Rewards card. Points accrued do not include tax or gratuity. Please note, points cannot be earned for orders directly placed through the DoorDash app.

How much does it cost to join the Friend of the Family Rewards Program?
There is no cost to join our Rewards program.

How do I join the Friend of the Family Rewards program?
You can sign up for a free Rewards account online here or create an account after placing an online order through Selland’s Market-Café or OBO’ Italian Table & Bar. Please note, that we are moving away from giving out physical Rewards cards, but if guests have Rewards cards they may register them online here.

I have a Selland Family Restaurants Friend of the Family Rewards card. How do I register my card?
Click on the “Register New Card” button at the top of the page or click here to register your card. If you have a Rewards card, it must be registered to redeem points for Rewards.

I have a registered Friend of the Family Rewards account. Will I earn Rewards points for my online order?
Yes, you can earn Rewards points for your online order through Selland’s Market-Café and OBO’ Italian Table & Bar by signing in using your Rewards account username and password at the time of placing your order. Please note, points cannot be earned for orders directly placed through the DoorDash app.

Why should I register for an account?
In order to redeem points for Rewards, you must have a registered Friend of the FamilyRewards account. You will automatically receive 250 bonus points when you register. If you signed up for an account or registered a card, we can look up your account by your phone number if you forget your card at the time of purchase in a restaurant or help if you forget your username or password to log in to your account.

What if I don’t have my card with me in-store or forget to log in to my online ordering account using my Rewards credentials?
If you have registered your card, your cashier can use your phone number to look up your account in-store. If you forget to log in with your Rewards username and password when placing an online order, please email us at help@sellandfamily.com and we will add your points to your Rewards account. We will add points up to 30 days after your transaction. After 30 days, our system will not allow points to be added. Please note, points cannot be earned for orders directly placed through the DoorDash app.

How do I find out how many points I have?
You can check your points balance online by logging into your account. Click on the “Account Login” button at the top of the page, or click here to log in to your account.

What if I forgot my username and password?
Passwords and usernames can be recovered here. You may also email us at help@sellandfamily.com. Please include your 16-digit account number, phone number, and/or email.

What happens if I don’t receive points for a transaction?
If your points were not accrued at the time of dining or after you placed an online order, please email help@sellandfamily.com and we will assist you. Please include your 16-digit account number, restaurant location, check number, date of transaction, and subtotal of the check. Please allow up to two weeks to receive points. We will add points up to 30 days after your transaction. After 30 days, our system will not allow points to be added. Please note, points cannot be earned for orders directly placed through the DoorDash app.

What is a Family account?
Upon reaching 30,000 lifetime points, you will be automatically upgraded to the Family tier. Benefits of the Family tier include Free Corkage at The Kitchen Restaurant and Ella Dining Room and Bar. Family account holders will additionally receive Free Valet at Ella Dining Room & Bar.

What is the difference between “Lifetime Points” and “Points”? 
“Lifetime Points” are the total points accrued over the lifetime of the registered account. “Points” are the current point balance on your account and are available to redeem for Rewards.

Do I accrue points when I pay with a gift card?
Yes.

Do I accrue points when purchasing gift cards?
No, points are accrued when the gift card is redeemed.

Do I get points on tax, gratuity, and/or automatic service charges?
No. Points are accrued on the check subtotal.

What happens if I lose my card?
If you previously registered your card, you can continue to use that account with your phone number. Please note that we are moving away from giving out physical Rewards cards and are no longer able to replace lost cards. However, you can use your registered phone number and login credentials to earn points when placing an order in-store or online. If you have any questions, please email help@sellandfamily.com.

HAVE A NEW QUESTION? EMAIL US AT: help@sellandfamily.com

Selland Family Restaurants reserves the right to change or discontinue the Friend of the Family Rewards program at any time. Certain restrictions may apply. Earn one point for each dollar spent at any of our Selland Family Restaurants, including Selland’s Market-Café (all locations except for Selland’s at the Golden 1 Center Center), OBO’ Italian Table & Bar, Ella Dining Room and Bar, and The Kitchen Restaurant. Does not include tax or gratuity. For more information, email help@sellandfamily.com.